For years marketers advertise by using text advertisements, photographs, tv commercials, radio commercials, online banners, online video's and so on to get the target group to buy their product. Nowadays, none of these strategies are really special anymore. To get the job done you have to go creative. Consumers are spoiled and see an abundance of ad's everywhere they go. They only pay attention to the best, so be the best. How? Use interactive advertisement! Let your target group play and tease them with nice designed real-time ad's. Involve them in your ad and let them experience your products. If you won't do it, someone else will....
See this subway station in Shanghai for example which alone is worth a visit by the cool ad's:
Or let your target group move by using gesture based technology:
But be quick because it's only a matter of time before the ad's will be watching you...
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