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Saturday, February 19, 2011

What to do if you Online Social life becomes messy?

Whoops!

.... You called sick at work, but posted a public party picture of the night before on Facebook
…. You have posted a Tweet about your annoying colleague…which follows you
…. After a bad day at work you call your boss a ‘Grumpy old man’ at Twitter. He reads it.
…. You called sick today to apply for new jobs on the internet… And you wrote a Tweet about it. Again, your boss reads it.
…. When you came back from your holiday in Spain you thought it would be fun to share your bikini pictures with your girlfriends…and boss on Facebook.

If this sounds familiar to you, your Online Social life is probably a mess. What should you do with an account on Twitter, Facebook and LinkedIn to keep your audiences and multiple identities separated?

There is a lot going on in the Social environment online. Employers screen their candidates before hiring them, employees get fired because of their Social Network Sites posts and people do not know what their identity should be on the many different Social Network Sites. Besides the fact you always have to pay attention to what you say online, it is hard to manage your Online Social life. How do you manage to keep your posts separate so only the people the message is meant for will read it? With the current social life it is hard to stay true to your multiple identities. But maybe there is a solution…

With Whoopaa you can manage all your personal and business activities online. Connect your Twitter, Facebook and LinkedIn on Whoopaa and start sharing.  With a timeline you can manage all your incoming and sent messages. Maybe this could help us to stay true to our identities and organize our Online Social life. It is definitely worth trying if you have problems with the examples above. The only downside is that if you already have problems managing three Social Network Sites, will it be easier to do this all in once or is it just another complicated tool that does not make things better? I will definitely try it out in the hope that all my messages are sent to the right people.



Thursday, February 10, 2011

Go Real-Time!

For years marketers advertise by using text advertisements, photographs, tv commercials, radio commercials, online banners, online video's and so on to get the target group to buy their product. Nowadays, none of these strategies are really special anymore. To get the job done you have to go creative. Consumers are spoiled and see an abundance of ad's everywhere they go. They only pay attention to the best, so be the best. How? Use interactive advertisement! Let your target group play and tease them with nice designed real-time ad's. Involve them in your ad and let them experience your products. If you won't do it, someone else will.... 
See this subway station in Shanghai for example which alone is worth a visit by the cool ad's:


Or let your target group move by using gesture based technology:

But be quick because it's only a matter of time before the ad's will be watching you...

Saturday, February 5, 2011

Become a Mistress of Task Domination with Epic Win

Almost everyone has a smart phone nowadays and downloads as much applications as possible. Whether it be casual games such as Angry Birds or communication applications such as Skype, we spend a lot of time using them. Because of this we forget to do the things that really matters according to Rexbox & SuperMono. Therefore, they designed an application named Epic Win that helps you to manage your 'to do' list. No boring "ticking off the boxes" app, but a good developed game in which you can choose a character and leveling-up to become a 'C.E.O of Pain' while doing your daily tasks. The interface makes the whole game a new experience and doing the laundry is suddenly a lot more interesting. By completing tasks you move further on the map and collect rare items which you can share on Facebook or Twitter. Though the app is not for free, it helps you to manage your life to really getting things done. Epic Win is a successful interface that makes daily activities a lot more fun.